Sinitha's CV
Sinitha Bhasi
Workplace Operations | Corporate Services | Senior Executive Assistant
Profile summary
Strategic Workplace Operations and Corporate Services Executive with 18 years shaping international operational outcomes and executive support across the GCC and EMEA. Known for directing regional service delivery, cross-border team leadership, and workflow automation. Committed to operational excellence, stakeholder alignment, and driving measurable efficiency across complex organizations.
Career highlights
Workplace Operations and Space Management: Directs regional operations across EMEA, elevating Space Global Standards compliance from 70% to 95% and SLA performance from 95% to 98% while saving the team 10,000+ hours annually through automation tools.
Executive Support and Travel Logistics: Coordinated 300+ international and regional business trips annually across 10+ countries while delivering AED 500K in savings through vendor and accommodation management.
Document Management and Systems Design: Designed a Document Management System from the ground up, reducing document turnaround time by 40% and achieving a 95%+ stakeholder satisfaction rating.
Member Communications and Stakeholder Engagement: Increased member engagement by 20% across a network of 400 stakeholders through newsletters, member communications, and engagement activities.
Key skills
Professional experience
Directs regional CRM and space management operations across EMEA, steering a cross-border team. Oversees workplace service delivery, stakeholder alignment, and operational governance across multiple international markets.
- Elevated Space Global Standards compliance from 70% to 95% and SLA performance from 95% to 98% through process simplification and gap analysis.
- Automated high-volume workflows using RPA, Microsoft Copilot, and Claude, eliminating repetitive tasks and saving the team 10,000+ hours annually.
- Expanded the regional service scope from 6 to 32 activities in response to growing organizational requirements across international markets.
- Rebuilt escalations processes using standardized guides, templates, and trackers to strengthen stakeholder trust and service reliability.
Reported to senior leadership while guiding administrative standards across multiple time zones. Directed travel logistics and board meeting preparations for C-suite executives and Managing Directors. Steered corporate housing and events for the Middle East and Turkey region while mentoring junior assistants.
- Coordinated 300+ international and regional business trips annually across 10+ countries, including complex multi-leg itineraries and visas.
- Delivered AED 500K in savings through vendor and accommodation management, while mentoring 5 to 6 Executive Assistants and supporting onboarding.
- Managed complex diaries for up to 4 executives simultaneously across 5 time zones, handling frequent changes and high-volume scheduling.
Managed communications and stakeholder engagement for an international trade association supporting U.S. and UAE business relationships. Coordinated logistics for corporate networking and government briefing events by working with members and external stakeholders on event arrangements.
- Increased member engagement by 20% across a network of 400 stakeholders through newsletters, member communications, and engagement activities.
- Executed member communications strategies across international trade association channels during 2013-01 to 2013-03.
Steered communication channels and priorities across internal and external stakeholder groups, reporting to the Commercial and Executive Director while managing international travel, correspondence, and executive schedules.
- Designed a Document Management System from the ground up, reducing document turnaround time by 40%.
- Achieved a 95%+ stakeholder satisfaction rating through process improvements in document handling.
- Drove a 20% increase in sales revenue through consistent follow-up and sales coordination.
- Expanded client support capacity by 40% using customer relationship management practices.
Education
Commerce with Computer Applications